Osteoarthritis Awareness Campaign (global toolkit)
This was a very large global initiative to create a toolkit of assets in support of osteoarthritis awareness. Elanco went through US/Global restructuring and project was placed on hold but below are elements of toolkit assets we were creating. Toolkit would provide templated assets to be translated into native language and regionalized by local agencies.
CANINE BROCHURE
CANINE POSTER
FELINE BROCHURE
FELINE POSTER
INTERACTIVE VIDEO CONCEPTS
Fully interactive videos for Canine and Feline to interact with hotspots and get more critical information, and compare/contrast normal movements with that of OA.
DAY IN THE LIFE VIDEOS (CANINE ONLY)
Scope to create 3 animated videos to compare movements of healthy vs early onset osteoarthritis, early stage vs middle stage, and middle to late stage comparisons.
IN-CLINIC IPAD APP
An educational resource for vets to go through with their patients to help spot signs of OA at home.
INTERACTIVE CHECKLIST (wireframes only)
Multiple choice of visual animations for users to learn more about how their pet is affected in their daily movements.
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