About

I believe the strongest brands aren't built through design alone—they're built through clarity, connection, and trust.

For more than 15 years, I've partnered with Fortune 500 organizations to transform complex business challenges into meaningful brand experiences. My work sits at the intersection of brand strategy, customer experience, creative leadership, and organizational alignment, helping companies create experiences that strengthen brands, engage customers, and drive business growth.

Throughout my career, I've had the opportunity to work across automotive, energy, healthcare, technology, consumer products, entertainment, and luxury markets. Whether leading enterprise creative organizations, developing integrated marketing initiatives, or partnering with executive leadership, I've always been drawn to one thing: making complexity feel clear.

My career began in New York City, where I built my foundation with Sony Music, RadicalMedia, and Razorfish. At Razorfish, I contributed to digital experiences for Mercedes-Benz, smart, Ford, and Lincoln, collaborated on the launch of Hulu, and helped bring E.O. Wilson's Encyclopedia of Life to life through digital storytelling and experience design.

After relocating to Nashville, I continued expanding into leadership roles with The Buntin Group, Wannado, redpepper, Barefoot Proximity, and Plan Left. Along the way, I've led multidisciplinary creative teams, partnered with executive stakeholders, and guided brand initiatives for organizations including ExxonMobil, Elanco Animal Health, Deloitte, Procter & Gamble, Mars, Vanderbilt University, Bayer Consumer Health, Cincinnati Children's Hospital, Verizon, and many others.

One of the things I enjoy most is immersing myself in new industries. Whether learning the complexities of chemical engineering, animal health, automotive, luxury hospitality, or financial services, I love becoming fluent in my clients' worlds so I can build strategies and experiences that genuinely serve their customers.

While my career has been rooted in creative leadership, what has always energized me most is developing people. I love mentoring teams, building collaborative cultures, asking better questions, and helping organizations find clarity in complexity. Design has simply been the vehicle through which I've been able to do that.

Today, my work focuses on brand strategy, customer experience, executive storytelling, and creative leadership—helping organizations align business strategy with meaningful customer experiences.

Beyond Work

Outside the office, you'll usually find me writing songs, performing around Nashville, exploring nature with my dogs Saint and Sawyer Bear, searching for the world's best condiments (it's a serious hobby), or drinking iced coffee regardless of the season.

Plan Left (Nashville)
Creative Director / Brand Strategy
June 2024 - Present

Freelance (Nashville / Remote)
Creative Director / Brand Strategy
Oct 2023 - Present

Barefoot Proximity (Cincinnati)
Experience Director
Aug 2018 - Oct 2023

redpepper (Nashville)
Associate Creative Director
Jan 2016 - Jul 2018

Wannado (Nashville)
Interactive Art Director / UX
Nov 2014 - Jan 2016

The Buntin Group (Nashville)
Interactive Art Director / UX
Jun 2014 - Nov 2014

Razorfish (NYC)
Senior Designer / Art Director
Oct 2006 - Jun 2014

Radical Media (NYC)
Freelance Designer
Jan 2006 - Oct 2006

Sony Music (NYC)
Designer
Jun 2001 - Jan 2006