Ford & Lincoln
Lead designer on Ford retainer at Razorfish (NYC) from 2012-2014. Projects included complete redesign and platform merge of Ford/Lincoln Owner and Support, collaboration with Ford's Human-Machine Interface team to design the next generation of in-vehicle touchscreen technology, design system development and creative production management for Ford and Lincoln support experiences on all digital environments, including responsive mobile solutions.
Homepage concepts - owner customization
First 90 day program - gamification concepts for Ford and Lincoln
Ford dealer app
Ford was interested in how its dealer network could combat the growing number of online automotive sales resources. Our solution leveraged Ford’s unique position as an OEM to pull owners, dealers, and prospective buyers together using its robust information technology infrastructure. The result is a simple yet informative way to empower both customers and dealers, and streamline the sales process to get people driving and enjoying their cars.
In-vehicle technology
Ford’s Human/Machine Interface team asked us how we might approach the complicated task of giving users a great in-vehicle technology experience. Our solution relied on simplification, simplification, and simplification… with a little contemporary design vocabulary for good measure.
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