P&G Good Everyday

P&G was not built on doing good (like Toms) and they have been humble about the good they’ve done over the years so it was relatively unknown. Our challenge for this program was to create an emotional connection that energizes consumers to join a powerful partnership that does massive good for the world through small tangible everyday acts. A free consumer rewards program that helps turn everyday actions into impact across the world. Took over as creative lead on this account under initial launch direction
of David Schlosser and helped establish everything from branding, site design, CRM and social/display for both US and Canada. pggoodeveryday.com