Galexia™ and Celestia™
ExxonMobil provides cutting-edge proprietary catalysts and license advantaged process technologies for refining, gas and chemical needs. ExxonMobil has partnered with Albemarle to create a robust specialty hydroprocessing offer that encompasses catalyst products and support services. The offer enables fuel refiners to optimize their operations for greater production and profitability and to discover new opportunities for growth. We crafted name development and brand identity for the platform (Galexia) and flagship product (Celestia), as well as a digital strategy to help guide the launch. Art direction merges ExxonMobil and Albemarle’s brand colors (blue and teal green) to personify collaboration (industry expert partnership and partnership of our customers). Galexia showcases a dynamically supported refinery, while Celestia goes behind the scenes and peaks at the magic that lies within. Work includes brand imagery, messaging, digital marketing, site design, collateral, trade show materials and social strategy.
Galexia brand imagery (final CGI)
Galexia print ad
Celestia brand imagery (final CGI)
Celestia print ad
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